The stickiest situation since Sticky the stick insect got stuck on a sticky bun


In today’s fast-paced digital landscape, businesses heavily rely on their IT systems to stay competitive and efficient. However, the ever-evolving nature of technology often leaves businesses stuck with outdated or unsuitable solutions. This unfortunate situation not only drains financial resources but also hampers productivity and increases stress levels. To break free from the shackles of sticky IT products and services, businesses require someone in their business who can provide them with the freedom of choice in the marketplace.

The pitfalls of sticky IT:-

  1. Limited Options: When businesses become locked into specific IT products, services and providers, their ability to explore alternative options becomes severely restricted. This lack of choice often leads to ‘it’ll do’ solutions that fail to meet their needs.
  2. Wasted Resources: Stuck with inefficient IT products and services, businesses waste money that could otherwise be invested in innovation and growth. These resources could be better allocated to enhance their core business, drive customer engagement, or develop new products.
  3. Reduced Efficiency: Outdated or ill-suited IT solutions hamper efficiency and productivity. Staff are forced to work with tools that are cumbersome, slow, or incompatible with their evolving workflows. This leads to frustration and wasted time, hindering overall business performance.
  4. Increased Stress and Worries: Constantly dealing with IT issues and limitations places an unnecessary burden on the staff in businesses. From managing software updates, managing providers, managing vendors and troubleshooting technical glitches, these tasks distract from core business activities, resulting in heightened stress levels and decreased focus on strategic initiatives.

The Role of a Virtual IT Director

A virtual IT director serves as a guiding light for businesses, helping them navigate the complex world of IT products and services. Here’s how they can unshackle businesses and offer them the freedom they desperately need:

  1. Market Insight and Expertise: A virtual IT director stays up-to-date with the latest technology trends, innovations, and market offerings (warts and all). Armed with this knowledge, they provide businesses with informed recommendations on suitable IT products and services that align with their unique requirements.
  2. Unbiased: Unlike IT vendors who may be inclined to sell specific products or services, a virtual IT director is independent and unbiased. They assess a wide range of options available in the marketplace and present businesses with objective evaluations, allowing them to make informed decisions.
  3. Customised Solutions: Understanding the intricacies of a business’ operations, a virtual IT director tailors solutions to meet a business’ specific needs. They consider factors such as scalability, compatibility, and long-term viability, ensuring the selected IT products and services align with the business’ growth strategy.
  4. Vendor and Provider Management: Managing relationships with various IT vendors and providers can be time-consuming and challenging for businesses. A virtual IT director takes on this responsibility, coordinating with vendors and providers on behalf of the business, negotiating contracts, and ensuring efficient delivery of products and services.
  5. Continuous Optimisation: A virtual IT director doesn’t just provide a one-time solution but offers ongoing support. They monitor the performance of IT products and services, proactively identify areas for improvement, and suggest updates or alternative solutions as required. This proactive approach ensures businesses always have access to the most efficient and effective IT tools.


Businesses can no longer afford to remain stuck with IT products and services that hinder their growth and drain their resources. By embracing the concept of a virtual IT director, businesses gain the freedom of choice in the marketplace, allowing them to save money, enhance efficiency, and alleviate stress. Unshackled from sticky IT, businesses can focus on their core business activities, drive innovation, and thrive in today’s rapidly evolving digital landscape. The time to break free is now, and a virtual IT director is the key to unlocking the full potential of businesses in the technology-driven world.

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